Chacott and Freed of London Announce Partnership with Youth America Grand Prix
The internationally recognized dancewear brands will support young dancers, teachers, and families throughout the YAGP season
NEW YORK, (October 2026) - Chacott and Freed of London USA are proud to announce their partnership with Youth America Grand Prix (YAGP), the world’s largest international student ballet scholarship competition.
Through this partnership, Chacott and Freed of London will support YAGP’s mission of providing education, performance opportunities, and professional pathways for the next generation of dancers.
For generations, Chacott has supported dancers through all stages of training, including the important milestone of receiving their first pair of pointe shoes. Freed of London has handcrafted pointe shoes for many of the world’s leading professional dancers and ballet companies.
Together, Chacott and Freed of London accompany dancers throughout their artistic development—from their first pointe shoe and formative years of training to the professional stage.
YAGP brings this journey to life by creating opportunities for pre-professional dancers to train, perform, compete, and connect with leading teachers, schools, and ballet companies from around the world. The organization also recognizes the essential roles played by teachers and families in supporting each dancer’s development.
“We are honored to partner with Youth America Grand Prix and to support the dancers, teachers, and families who make this community so special,” said Mai Sekiya, General Manager.
“Chacott and Freed of London have a long history of supporting dancers at the highest levels of the profession,” said Julie Smith, Manager Business Development. “We are proud to support YAGP and continue to support their development together.”
About Chacott
Founded in Japan, Chacott is a leading global dancewear and cosmetics brand dedicated to supporting performers through thoughtfully designed products, technical expertise, and a deep understanding of the performing arts. Chacott provides dancewear, shoes, accessories, and performance products for dancers at every stage of their development.
About Freed of London
Founded in London in 1929, Freed of London is internationally recognized for its handcrafted pointe shoes, dance footwear, and commitment to traditional craftsmanship. Freed pointe shoes are worn by professional dancers and leading ballet companies around the world.
Contact: Jennifer Fortney
jfortney@cascadecomms.com
773/991-8109